Deskripsi Pekerjaan
Are you a social media enthusiast with a passion for building creator communities? Tirta Kumala Sari is looking for a dynamic and results-driven KOL & Affiliate Specialist to manage O'Connor's influencer and affiliate partnerships. In this role, you will be the face of our brand to the creator community, driving brand awareness, engagement, and direct sales through strategic, data-backed collaborations.
We are seeking a creative thinker who understands the nuances of digital trends, creator relationship management, and performance marketing. If you thrive in a fast-paced environment and know how to turn influencer content into measurable business growth, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive KOL and affiliate marketing strategies to drive brand visibility and sales for O'Connor.
- Identify, outreach, and negotiate with potential influencers, content creators, and affiliate partners that align with our brand identity.
- Manage end-to-end campaign lifecycles, including creative briefing, content review, and performance tracking.
- Analyze campaign performance metrics (ROI, conversion rates, engagement) and prepare actionable reports for continuous improvement.
- Build and maintain long-term, mutually beneficial relationships with key creators and affiliate partners.
- Monitor competitor activity and industry trends to identify new opportunities for growth and brand positioning.
- Collaborate with the marketing and design teams to ensure cohesive brand messaging across all influencer touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in KOL management, influencer marketing, or affiliate program management.
- Strong understanding of social media platforms (TikTok, Instagram, YouTube) and influencer ecosystem in Indonesia.
- Proven ability to negotiate and build professional relationships with content creators and talent agencies.
- Data-driven mindset with proficiency in tracking tools and marketing analytics.
- Excellent communication, negotiation, and interpersonal skills.
- Self-motivated, highly organized, and able to manage multiple projects simultaneously.
- Fluent in Bahasa Indonesia and English (written and verbal).