Deskripsi Pekerjaan
Aman Digital is seeking a dynamic and experienced KOL & Brand Partnership Specialist to join our growing marketing team. In this pivotal role, you will serve as the bridge between our brand and the digital landscape, driving growth through strategic influencer collaborations and high-impact brand partnerships. You will be responsible for identifying top-tier talent, negotiating lucrative deals, and executing comprehensive marketing campaigns that resonate with our target audience. If you have a passion for social media trends, strong negotiation skills, and a proven track record in influencer marketing, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive influencer marketing strategies aligned with company business goals.
- Identify, vet, and manage relationships with Key Opinion Leaders (KOLs), macro-influencers, and content creators across various platforms.
- Negotiate contracts, rates, and terms of collaboration to ensure mutual benefit and brand protection.
- Plan, coordinate, and oversee end-to-end influencer campaigns from concept creation to final delivery.
- Monitor campaign performance metrics and provide detailed analytics and ROI reports to stakeholders.
- Stay updated on emerging social media trends and platform algorithms to recommend innovative partnership opportunities.
- Collaborate closely with internal teams (creative, content, and sales) to ensure cohesive messaging and brand alignment.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of proven experience in influencer marketing, brand partnerships, or public relations.
- Proven track record of successful influencer campaigns and talent acquisition.
- Excellent negotiation, communication, and interpersonal skills, both written and verbal.
- Strong analytical skills with the ability to interpret data and measure campaign effectiveness.
- Deep understanding of major social media platforms (Instagram, TikTok, YouTube, LinkedIn) and digital trends.
- High emotional intelligence and the ability to build long-term, professional relationships with talent.