Deskripsi Pekerjaan
Are you a passionate marketing professional with a deep understanding of the Moms & Baby or FMCG food industry? We are looking for a dynamic KOL & Community Supervisor to join our growing team in Jakarta Pusat. In this role, you will be the bridge between our brand and the vibrant community of mothers, leveraging Key Opinion Leaders (KOLs) to drive brand awareness, engagement, and conversion.
You will be responsible for crafting strategies that resonate with our target audience, fostering long-term relationships with influencers, and managing online communities to ensure a positive brand sentiment. The ideal candidate is creative, data-driven, and possesses an innate ability to understand the needs of modern parents.
Tanggung Jawab
- Develop and execute comprehensive KOL strategies to increase brand visibility in the Moms & Baby and food sector.
- Manage end-to-end influencer campaigns, from outreach and negotiation to content review and performance tracking.
- Build and nurture high-engagement online communities across various social media platforms (WhatsApp, Telegram, Facebook Groups, etc.).
- Monitor and analyze campaign performance metrics, providing actionable insights to optimize future initiatives.
- Collaborate with internal creative and brand teams to ensure all influencer content aligns with brand guidelines.
- Manage budgets effectively to ensure a high Return on Investment (ROI) for all influencer and community marketing spend.
- Stay up-to-date with industry trends in the FMCG sector and parenting market to keep our strategies competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 3-5 years of experience in KOL management, community building, or digital marketing within the FMCG or Moms & Baby industry.
- Strong network of parenting influencers and content creators in Indonesia.
- Proficient in social media analytics tools and CRM platforms.
- Exceptional negotiation, communication, and interpersonal skills.
- Ability to work under pressure and manage multiple projects simultaneously in a fast-paced environment.
- Proven track record of growing digital communities and driving successful influencer collaborations.