Deskripsi Pekerjaan
Are you a social media trendsetter with a passion for the beauty industry? PT Haizhen Cosmetics Indonesia is seeking a dynamic KOL & Influencer Marketing Specialist to join our growing team in Jakarta Utara. In this role, you will be the bridge between our brand and the most influential voices in the beauty space. You will craft compelling campaigns, manage high-impact influencer partnerships, and leverage live commerce to elevate our brand presence and drive direct sales growth. If you are data-driven, creative, and thrive in a fast-paced digital environment, we want to meet you.
Tanggung Jawab
- Develop and execute comprehensive KOL/KOC influencer marketing strategies to increase brand awareness and engagement.
- Identify, outreach, and negotiate partnerships with top-tier beauty influencers, micro-influencers, and content creators.
- Manage end-to-end influencer campaigns, from creative briefing and content review to performance tracking.
- Drive sales performance by coordinating and optimizing live commerce sessions on platforms like TikTok Shop and Shopee Live.
- Monitor, analyze, and report on campaign KPIs, providing actionable insights for continuous improvement.
- Stay ahead of digital marketing trends, specifically in the Indonesian beauty and cosmetics market.
- Collaborate with the internal creative team to ensure content alignment with brand guidelines and campaign objectives.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in Influencer Marketing or Social Media Management, preferably within the cosmetics or FMCG industry.
- Strong existing network of beauty influencers and content creators in Indonesia.
- Proven track record in managing live commerce activities and achieving sales targets.
- Excellent communication and negotiation skills with a deep understanding of digital consumer behavior.
- Proficient in data analytics tools and social media management platforms.
- Ability to work under pressure, manage multiple projects simultaneously, and meet tight deadlines.