Deskripsi Pekerjaan
Are you a creative strategist with a passion for the beauty and lifestyle industry? PT RANS Kosmetika Indonesia is seeking a high-energy KOL Lead to spearhead our influencer marketing initiatives. In this pivotal role, you will be the face of our brand's voice within the creator economy, crafting narratives that resonate with our audience and driving exponential growth in brand awareness and conversions.
You will be responsible for end-to-end influencer managementāfrom scouting top-tier talent and negotiating partnerships to analyzing campaign ROI and nurturing long-term brand ambassadors. We are looking for a natural leader who understands current social media trends, possesses deep industry connections, and can translate brand objectives into high-impact influencer campaigns that stand out in the competitive Indonesian beauty market.
Tanggung Jawab
- Develop and execute comprehensive KOL and influencer marketing strategies aligned with brand business objectives.
- Identify, vet, and recruit top-tier influencers and creators who embody the brand's identity across TikTok, Instagram, and YouTube.
- Lead and mentor the internal KOL team to ensure seamless campaign execution and brand consistency.
- Negotiate partnership contracts and manage communication with agencies, management talent, and individual creators.
- Drive creative campaign ideation and provide briefs to influencers to ensure content quality and high engagement rates.
- Monitor, analyze, and report on campaign performance, utilizing data to optimize ROI and suggest actionable improvements.
- Stay ahead of emerging trends, platform updates, and competitor activities within the beauty and cosmetics space.
Kualifikasi
- Minimum of 3-5 years of experience in influencer marketing, social media management, or public relations, preferably within the beauty/skincare industry.
- Deep understanding of the Indonesian influencer landscape and existing relationships with talent agencies or creators.
- Strong analytical skills with proficiency in using social media analytics tools to track KPIs and performance metrics.
- Proven ability to manage complex projects, budgets, and tight deadlines in a fast-paced environment.
- Excellent communication, negotiation, and interpersonal skills to build lasting relationships with creators.
- Proficiency in both Bahasa Indonesia and English, with strong copywriting and content intuition.
- Bachelorās degree in Marketing, Communications, Business, or a related field.