Deskripsi Pekerjaan
Join the dynamic team at PT WENHANHN IMPORT EXPORT TRADING, part of the HeYu Group, specifically working with the renowned Dr. Ville brand. We are looking for a passionate KOL Marketing Specialist who speaks English to lead our creator economy strategy. Your mission will be to identify, engage, and collaborate with top-tier influencers on TikTok and Shopee to drive brand awareness and sales. You will manage affiliate programs, coordinate live-streaming events, and optimize e-commerce strategies to meet our ambitious growth targets. If you have a knack for digital trends and a background in personal care products, this is your chance to make a significant impact in the beauty industry.
Tanggung Jawab
- Develop and execute KOL (Key Opinion Leader) and influencer marketing strategies tailored to the Personal Care sector.
- Identify, negotiate, and manage relationships with high-potential TikTok and Shopee creators.
- Oversee the affiliate marketing program to maximize conversion rates and ROI.
- Coordinate and lead live-streaming campaigns to boost real-time engagement and sales.
- Analyze e-commerce performance data to refine marketing tactics and improve product visibility.
- Collaborate with the product and design teams to create compelling content for digital platforms.
Kualifikasi
- Fluency in English (speaking and writing) is mandatory.
- Proven experience in KOL management, influencer marketing, or digital marketing within the beauty or personal care industry.
- Strong understanding of TikTok trends, Shopee ecosystem, and affiliate marketing mechanisms.
- Excellent communication and negotiation skills with the ability to build long-term partnerships.
- Self-motivated, results-driven, and adaptable to a fast-paced startup environment.