Deskripsi Pekerjaan
We're seeking a dynamic KOL, Media & Community Specialist to revolutionize our digital presence! As the architect of our creator ecosystem, you'll orchestrate the entire lifecycle of Key Opinion Leaders across Instagram and TikTok. From sourcing top-tier talent to negotiating strategic partnerships and crafting compelling briefs, you'll ensure our brand story resonates authentically with audiences. This role demands a creator-first mindset, where you'll extend innovative engagement strategies to TikTok while building vibrant communities around our products. If you thrive at the intersection of digital trends, relationship-building, and campaign execution, this is your chance to shape how brands connect with creators in Indonesia's evolving social landscape.
Tanggung Jawab
- Source, vet, and onboard qualified KOLs and content creators across Instagram and TikTok
- Negotiate contracts and partnership agreements aligning with brand objectives and budget
- Develop comprehensive briefs ensuring creative consistency and campaign deliverables
- Manage end-to-end creator relationships providing ongoing support and performance feedback
- Design and execute community engagement strategies driving user interaction and loyalty
- Analyze campaign performance metrics to optimize creator ROI and future collaborations
- Monitor emerging social media trends and platform algorithm changes
- Coordinate cross-functional campaigns integrating creator initiatives with marketing goals
Kualifikasi
- 3+ years experience managing KOLs/influencers across social platforms
- Proven track record negotiating contracts with digital creators
- Deep understanding of Indonesian creator landscape and TikTok ecosystem
- Exceptional communication skills with ability to build authentic relationships
- Data-driven mindset with experience measuring campaign performance
- Proficiency in social media analytics tools and CRM platforms
- Creative problem-solving abilities for campaign optimization
- Bachelor's degree in Marketing, Communications, or related field