Deskripsi Pekerjaan
Are you passionate about the culinary industry and influencer marketing? PT Citarasa Kuliner Indonesia is looking for a dynamic and creative KOL Officer to join our growing team in Bandung. In this role, you will be the bridge between our brand and the most influential voices in the food and lifestyle space.
You will be responsible for scouting, engaging, and managing relationships with Key Opinion Leaders (KOLs) to amplify our brand presence, increase customer engagement, and drive conversions. The ideal candidate has a keen eye for talent, excellent negotiation skills, and a deep understanding of current trends on TikTok, Instagram, and YouTube.
If you are a strategic communicator who thrives in a fast-paced environment and wants to make a tangible impact on our marketing campaigns, we invite you to apply and help us bring the taste of our brand to a wider audience.
Tanggung Jawab
- Identify, research, and outreach to relevant KOLs and content creators that align with our brand identity.
- Manage the end-to-end process of KOL collaborations, from initial contact and negotiation to campaign execution.
- Develop creative briefs and guidelines to ensure content quality and brand consistency.
- Monitor and track campaign performance, analyzing metrics like reach, engagement, and conversion rates.
- Maintain a database of influencers and build long-term, sustainable relationships.
- Coordinate product samples and logistics for influencer seeding programs.
- Stay updated on the latest digital marketing trends and influencer marketing tools.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in influencer marketing, social media management, or public relations.
- Deep understanding of the influencer landscape in Indonesia, especially in the F&B industry.
- Strong negotiation and communication skills with the ability to build rapport quickly.
- Proficient in data tracking and reporting (Excel, Google Sheets, or marketing analytics tools).
- Highly organized, self-motivated, and capable of managing multiple projects simultaneously.
- Creative mindset with an eye for high-quality, engaging content.
- Fluent in Bahasa Indonesia and English is a plus.