Deskripsi Pekerjaan
Are you a data-driven marketing professional with a passion for influencer strategy? We are looking for a highly skilled KOL Senior Specialist to join our dynamic team in Jakarta Utara. In this role, you will be the bridge between our brand and the top content creators in the industry, playing a pivotal role in driving our influencer marketing strategy to new heights.
You will be responsible for end-to-end influencer management, from identification and negotiation to campaign execution and rigorous performance analysis. We are looking for someone who doesn't just track vanity metrics but focuses on tangible business impact, including GMV contribution, conversion rates, and overall ROI. If you have a proven track record of scaling influencer campaigns and possess a deep understanding of the Indonesian digital landscape, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive KOL/Influencer strategies aligned with brand objectives.
- Identify, vet, and maintain long-term partnerships with high-performing content creators across various social platforms.
- Negotiate contracts, deliverables, and rates to ensure cost-effective and high-impact collaborations.
- Manage end-to-end campaign execution, ensuring all content aligns with brand guidelines and timelines.
- Analyze campaign performance data, including reach, engagement, conversion rates, and GMV contribution.
- Produce detailed post-campaign reports with actionable insights to optimize future marketing spend.
- Stay ahead of social media trends, emerging creators, and competitor activities in the influencer marketing space.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in Influencer Marketing or KOL management.
- Strong analytical skills with proficiency in tracking tools and ROI measurement.
- Proven ability to manage large-scale influencer campaigns and deliver measurable results.
- Excellent negotiation, communication, and relationship-building skills.
- Deep understanding of the Indonesian influencer landscape (TikTok, Instagram, YouTube).
- Self-motivated, detail-oriented, and capable of working in a fast-paced environment.