Deskripsi Pekerjaan
Join PT Inti Pangan Ekatama as a KOL Specialist and be a driving force behind our digital marketing evolution. We are a leader in producing high-quality, practical, and efficient food products designed to meet modern consumption needs. We are seeking a creative, strategic, and data-driven professional to manage our Key Opinion Leader (KOL) initiatives. In this role, you will be responsible for identifying top-tier influencers, crafting compelling campaign narratives, and executing strategies that significantly boost our brand visibility and engagement across social media platforms.
As a KOL Specialist, you will act as the bridge between our innovative food products and the digital landscape. You will manage the entire influencer lifecycle, from prospecting and vetting to negotiation and performance tracking. We are looking for someone who is not only passionate about the food industry but also deeply understands current social media trends and audience psychology. If you are ready to leverage your network and analytical skills to drive real business results, we invite you to apply and help shape the future of our brand.
Tanggung Jawab
- Develop and execute comprehensive KOL and influencer marketing strategies aligned with the company's overall marketing goals and brand identity.
- Identify, research, and build a network of micro and macro-influencers (Key Opinion Leaders) across various social media platforms suitable for our product niche.
- Manage the end-to-end influencer campaign process, including proposal generation, contract negotiation, content approval, and campaign delivery.
- Monitor campaign performance using analytics tools to measure ROI, engagement rates, and conversion metrics; provide detailed reports and insights to management.
- Cultivate and maintain strong, long-term relationships with influencers, ensuring high-quality content delivery and mutual professional growth.
- Collaborate closely with the content and product teams to ensure messaging is consistent, authentic, and appealing to target audiences.
Kualifikasi
- Bachelor's degree in Marketing, Communication, Public Relations, or a related field.
- Minimum of 2-3 years of proven experience in influencer marketing, social media management, or digital PR.
- Strong existing network of KOLs and media partners within the Indonesian market.
- Excellent communication, negotiation, and interpersonal skills.
- Proficient in data analysis tools (e.g., Google Analytics, social media insights) and performance tracking.
- Creative mindset with a keen eye for trends and high-quality visual content.