Deskripsi Pekerjaan
Are you a social media enthusiast with a passion for influencer marketing? PT RABITO INDO MAKMUR is looking for a creative, data-driven, and highly organized KOL Specialist to join our dynamic marketing team in Jakarta. As our KOL Specialist, you will be the bridge between our brand and the digital creator community. You will play a pivotal role in identifying, reaching out to, and managing partnerships with Key Opinion Leaders (KOLs) to drive brand awareness and boost sales performance across various social media platforms.
We are seeking a candidate who stays ahead of digital trends, understands the influencer landscape in Indonesia, and possesses strong negotiation skills. If you are eager to craft campaigns that resonate with target audiences and deliver measurable ROI, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive KOL strategies to support marketing campaigns.
- Identify, research, and outreach to potential influencers that align with brand values.
- Manage end-to-end campaign execution, from initial briefing and negotiation to content review and scheduling.
- Monitor and analyze the performance of KOL campaigns, providing detailed reports on reach, engagement, and conversion.
- Maintain long-term relationships with creators, talent agencies, and partners.
- Stay up-to-date with current digital marketing trends, platform updates, and competitor activities.
- Coordinate with internal teams to ensure content alignment and brand consistency.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1 year of experience in Influencer Marketing, Social Media Management, or Digital Marketing.
- Deep understanding of the Indonesian influencer landscape, particularly on TikTok, Instagram, and YouTube.
- Strong communication and negotiation skills with a proven track record of managing professional relationships.
- Detail-oriented with strong analytical skills to measure and report on campaign KPIs.
- Ability to work independently as well as in a fast-paced collaborative team environment.
- Fluent in Bahasa Indonesia and proficient in English.