Deskripsi Pekerjaan
Perhotelan is looking for a dynamic and creative KOL Specialist to lead our influencer marketing strategies. In this hybrid position, you will split your time between our main office in the vibrant Pantai Indah Kapuk (PIK) area and occasional visits to our luxury resort, MAHHA dii MERU Resort Puncak.
As a KOL Specialist, you will be the bridge between our brand and the digital community. You will identify, negotiate, and manage collaborations with Key Opinion Leaders (KOLs) to drive brand awareness, engagement, and customer acquisition. We are seeking a strategic thinker who thrives in a fast-paced environment and can execute campaigns that resonate with our target audience.
Tanggung Jawab
- Develop and execute comprehensive KOL and influencer marketing strategies aligned with the company's brand goals and campaigns.
- Identify, vet, and negotiate contracts with high-quality KOLs across Instagram, TikTok, and YouTube relevant to the hospitality and lifestyle sectors.
- Manage the end-to-end campaign lifecycle, ensuring creative assets, timelines, and deliverables meet brand standards.
- Coordinate closely with the PR and content teams to ensure consistent messaging across all PIK and Puncak locations.
- Monitor campaign performance using analytics tools (e.g., Google Analytics, social insights) and provide detailed performance reports.
- Build and nurture long-term relationships with influencers to foster repeat collaborations.
- Conduct market research to identify emerging trends and new opportunities for brand partnerships.
Kualifikasi
- Minimum 2-3 years of experience in influencer marketing, social media management, or public relations within the hospitality or lifestyle industry.
- Strong understanding of the Indonesian digital landscape and the current KOL ecosystem.
- Excellent verbal and written communication skills in both English and Indonesian.
- Ability to travel to Puncak for resort visits, meetings, and on-site campaign support.
- Proficiency in social media management tools and basic knowledge of analytics.
- Proactive, organized, and capable of managing multiple projects simultaneously under tight deadlines.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.