Deskripsi Pekerjaan
Are you a social media enthusiast with a passion for influencer marketing? Nexgen is looking for a dynamic and results-driven KOL Specialist to join our growing team in Cengkareng. In this role, you will be the heartbeat of our brand's influencer strategy, bridging the gap between Nexgen and top-tier digital creators.
As our KOL Specialist, you will identify, approach, and manage key opinion leaders (KOLs) across various social media platforms, including TikTok, Instagram, and YouTube. You will be responsible for building long-term relationships, negotiating win-win collaborations, and analyzing campaign performance to ensure maximum ROI. If you have a keen eye for content trends, excellent communication skills, and a knack for negotiation, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive KOL marketing strategies to increase brand awareness and conversion.
- Identify and scout relevant KOLs and influencers that align with Nexgen’s brand identity and target audience.
- Handle end-to-end outreach, negotiation, and communication with influencers.
- Monitor and analyze campaign performance metrics to track ROI and generate actionable insights for future initiatives.
- Collaborate with the creative and content teams to ensure influencer-created content maintains brand guidelines.
- Stay updated with the latest digital marketing trends, platform updates, and influencer marketing best practices.
- Manage influencer databases and maintain healthy, long-term working relationships with partners.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in KOL management, influencer marketing, or social media management.
- Strong understanding of TikTok, Instagram, and YouTube content ecosystems.
- Excellent communication and interpersonal skills, with strong negotiation abilities.
- Data-driven mindset with proficiency in analyzing social media metrics and performance reports.
- Ability to multitask in a fast-paced environment and meet project deadlines.
- Creative thinker with a deep understanding of current social media trends and viral content.