Deskripsi Pekerjaan
Join Maja Estetika Sejahtera as a KOL Specialist to revolutionize our beauty and wellness brand's digital presence! We're seeking a dynamic strategist to identify, engage, and manage influential partnerships that amplify our market reach. In this contract role, you'll craft innovative campaigns leveraging Key Opinion Leaders to drive brand awareness, customer engagement, and conversion across social media platforms. Collaborate closely with our marketing team to align KOL initiatives with brand values and campaign objectives while tracking performance metrics to optimize ROI. This opportunity offers exposure to Indonesia's vibrant beauty industry and a chance to shape how consumers discover and experience our products.
As an integral part of our growth strategy, you'll stay ahead of emerging trends in influencer marketing and digital content. Maja Estetika Sejahtera values creativity, relationship-building, and data-driven decision-making. If you're passionate about beauty trends and excel in fast-paced environments, this role is your gateway to making a tangible impact in Indonesia's competitive beauty landscape.
Tanggung Jawab
- Identify, research, and vet potential Key Opinion Leaders aligned with brand aesthetics and target demographics
- Negotiate contracts, manage deliverables, and coordinate campaign timelines with KOL partners
- Develop comprehensive KOL engagement strategies across social media platforms (Instagram, TikTok, YouTube)
- Monitor campaign performance through analytics tools and prepare monthly performance reports
- Collaborate with creative teams to develop KOL content briefs and ensure brand consistency
- Cultivate long-term relationships with KOLs and their agencies for sustained partnerships
- Stay updated on digital marketing trends and competitor KOL activities to identify opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of experience in KOL/influencer marketing, brand partnerships, or digital marketing
- Proven track record of managing influencer campaigns with measurable ROI
- Deep understanding of Indonesian beauty and wellness market trends
- Exceptional negotiation, communication, and relationship-building skills
- Analytical mindset with proficiency in social media analytics tools
- Fluency in Bahasa Indonesia and English (both written and verbal)
- Strong portfolio showcasing successful KOL collaborations or marketing campaigns