Deskripsi Pekerjaan
Are you a trend-savvy individual with a passion for the beauty and cosmetics industry? PT KOMAR COSMETICS TECHNOLOGY is seeking a dynamic and results-oriented KOL Specialist to join our growing marketing team in Tangerang. As a key player in our promotional strategy, you will be responsible for bridging the gap between our innovative cosmetic products and the digital audience through strategic influencer partnerships.
In this role, you will not just manage names; you will build authentic relationships. We are looking for someone who understands the heartbeat of social media platforms like TikTok and Instagram and knows how to identify the perfect voices to represent our brand. Your work will directly impact our brand awareness, community engagement, and sales growth in the competitive Indonesian beauty market.
Joining PT KOMAR COSMETICS TECHNOLOGY means working in a fast-paced, innovative environment where your creativity and networking skills are highly valued. If you have a sharp eye for content quality and a knack for negotiation, we want to hear from you. This is an exciting opportunity to shape the future of a rising star in the cosmetics technology sector.
Tanggung Jawab
- Identify, recruit, and maintain a database of Key Opinion Leaders (KOLs) and influencers across various social media platforms (TikTok, Instagram, YouTube).
- Develop and execute influencer marketing campaigns that align with the company's brand identity and sales objectives.
- Negotiate partnership terms, manage budgets, and handle contract fulfillment with KOLs.
- Create comprehensive creative briefs for influencers to ensure content consistency and brand alignment.
- Monitor campaign performance and provide detailed reports on KPIs such as reach, engagement, and ROI.
- Stay updated on the latest trends in the beauty industry and social media algorithms to keep the brand ahead of the curve.
- Collaborate with the internal creative and social media teams to synchronize influencer activities with general marketing calendars.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 1-2 years of experience as a KOL Specialist or in Influencer Marketing, preferably within the beauty or FMCG industry.
- Deep understanding of Indonesian social media landscapes and influencer management tools.
- Proven track record of successful negotiation and relationship management skills.
- Excellent communication skills, both written and verbal, in Indonesian and English.
- Highly organized with the ability to manage multiple campaigns simultaneously under tight deadlines.
- Strong analytical mindset with the ability to interpret data into actionable insights.