Deskripsi Pekerjaan
Are you a digital-savvy professional with a passion for influencer marketing and e-commerce growth? Mahamalik is looking for a proactive and results-oriented KOL Specialist to join our dynamic marketing team in Bekasi. In this role, you will be the driving force behind our affiliate marketing strategy, building meaningful relationships with creators and optimizing campaigns to hit ambitious Gross Merchandise Value (GMV) targets.
You will be responsible for the end-to-end management of KOL/Affiliator campaignsâfrom initial outreach and selection to performance analysis and optimization. The ideal candidate is data-driven, comfortable navigating social commerce platforms (TikTok Shop, Shopee Affiliate), and has a sharp eye for identifying trending content that resonates with our target audience.
Tanggung Jawab
- Identify, approach, and onboard potential KOLs and affiliates to align with brand objectives.
- Develop and execute comprehensive affiliate marketing strategies to reach and exceed monthly GMV targets.
- Manage the day-to-day communication and relationship building with influencers and creators.
- Conduct in-depth performance analysis of campaigns, tracking key metrics from initial post to final conversion results.
- Provide regular reporting on campaign effectiveness and suggest actionable optimizations to improve ROI.
- Monitor social media trends and competitor activities to keep Mahamalik ahead in the market.
- Coordinate content briefs and ensure all affiliate collaborations adhere to brand guidelines.
Kualifikasi
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in KOL management, affiliate marketing, or digital marketing.
- Proven track record of hitting sales or GMV targets in an e-commerce environment.
- Strong analytical skills with proficiency in tools like Excel, TikTok Analytics, or similar platforms.
- Excellent communication and negotiation skills to build strong partnerships with creators.
- Ability to work independently, multitask, and manage time effectively in a fast-paced environment.
- Deep understanding of the Indonesian social commerce landscape.