Deskripsi Pekerjaan
Are you passionate about the power of digital influence and the evolving landscape of social media? Nexgen is seeking a dynamic and results-driven KOL Specialist to lead our influencer marketing initiatives. In this pivotal role, you will act as the bridge between our brand and the digital creators who shape consumer trends. You will be responsible for identifying top-tier Key Opinion Leaders (KOLs), managing end-to-end campaign execution, and ensuring our brand message resonates authentically across various social platforms. We are looking for a creative professional who thrives in a fast-paced environment and possesses a keen eye for detail and data-driven strategy. Join us to drive brand awareness and engagement through impactful influencer partnerships.
Tanggung Jawab
- Conduct in-depth market research to identify, vet, and secure relevant Key Opinion Leaders (KOLs) across Instagram, TikTok, YouTube, and other major platforms.
- Manage the entire influencer lifecycle, including outreach, contract negotiation, briefing, and relationship management.
- Collaborate closely with internal creative teams to brief influencers and ensure content aligns with Nexgen’s brand voice and marketing objectives.
- Monitor campaign performance using analytics tools to track engagement, reach, and conversion metrics.
- Generate comprehensive performance reports and present insights to stakeholders to optimize future marketing strategies.
- Stay updated on the latest social media trends, platform algorithm changes, and industry best practices.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 2-3 years of proven experience in influencer marketing, social media management, or digital PR.
- Deep understanding of the Indonesian digital ecosystem and a strong network of local KOLs.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in using social media analytics tools (e.g., Google Analytics, Social Blade, or native platform insights).
- Creative mindset with the ability to provide constructive feedback on content quality.