Deskripsi Pekerjaan
PT. USTINIAN INVEST INDONESIA is seeking a dynamic KOL Specialist to lead our Key Opinion Leader marketing initiatives. This critical role involves end-to-end management of KOL campaigns, from strategic planning and execution to performance monitoring and comprehensive reporting. You will drive brand awareness and engagement by collaborating with influential personalities across digital platforms. The ideal candidate will possess a creative mindset, strong analytical skills, and a deep understanding of Indonesia's digital landscape to maximize campaign ROI.
Join our marketing team to shape innovative strategies that connect brands with target audiences through authentic influencer partnerships. You'll develop compelling content, negotiate collaborations, and optimize campaign performance while staying ahead of emerging trends in social media marketing. This position offers the opportunity to work with a forward-thinking company that values creativity and data-driven decision-making.
Tanggung Jawab
- Develop and execute end-to-end KOL campaign strategies aligned with marketing objectives
- Identify, vet, and onboard key opinion leaders across relevant platforms
- Coordinate campaign logistics including content creation, scheduling, and deliverables
- Monitor campaign performance using analytics tools and generate performance reports
- Manage KOL relationships and negotiate contracts/commercial terms
- Analyze market trends and competitor activities to optimize campaign approaches
- Collaborate with creative teams to ensure brand consistency across KOL partnerships
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of experience in KOL/influencer marketing campaigns
- Proven track record of managing end-to-end influencer partnerships
- Strong analytical skills with ability to interpret campaign metrics
- Excellent communication and negotiation abilities
- Familiarity with Indonesian social media landscape and KOL ecosystem
- Proficiency in digital marketing tools and analytics platforms
- Creative thinking with ability to develop innovative campaign concepts