Deskripsi Pekerjaan
SOP Media Indonesia is seeking a dynamic KOL Specialist to join our innovative marketing team. In this pivotal role, you'll drive brand growth by researching and identifying Key Opinion Leaders (KOLs) and influencers who align perfectly with our target market demographics and brand values. You'll be responsible for building strategic partnerships, negotiating collaboration terms, and executing end-to-end influencer campaigns that maximize ROI. This position offers the opportunity to work in a fast-paced media environment where creativity meets data-driven results, contributing directly to our clients' digital success stories.
Tanggung Jawab
- Conduct comprehensive research to identify high-impact KOLs and influencers matching brand target audiences
- Develop and maintain strategic relationships with KOLs across multiple social media platforms
- Manage end-to-end influencer campaigns from negotiation to execution and performance tracking
- Analyze campaign metrics and ROI to optimize future influencer strategies
- Collaborate with creative teams to develop compelling campaign concepts
- Monitor industry trends and emerging platforms to identify new partnership opportunities
- Prepare detailed campaign reports and performance analytics for stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of experience in KOL/influencer marketing or digital campaigns
- Proven track record of managing influencer partnerships across Instagram, YouTube, TikTok, and other platforms
- Strong analytical skills with ability to interpret campaign performance data
- Excellent negotiation and relationship-building capabilities
- Proficiency in social media analytics tools and CRM systems
- Fluent in both Indonesian and English for effective stakeholder communication
- Portfolio demonstrating successful influencer marketing campaigns