Deskripsi Pekerjaan
Are you a social media enthusiast with a passion for influencer marketing? Nexgen is looking for a dynamic and results-driven KOL Specialist to join our growing team in Cengkareng. In this role, you will be the heartbeat of our brand's influencer strategy, bridging the gap between our products and the most relevant voices in the digital space.
As our KOL Specialist, you will manage end-to-end influencer campaigns, from initial outreach and negotiation to performance tracking and relationship building. You will thrive in a fast-paced environment, leveraging your analytical skills to identify growth opportunities and ensure our brand remains top-of-mind across major social media platforms like TikTok, Instagram, and YouTube.
If you are a creative strategist who loves building genuine partnerships and driving measurable ROI, we want to hear from you!
Tanggung Jawab
- Identify, recruit, and onboard high-performing Key Opinion Leaders (KOLs) and influencers that align with our brand identity.
- Manage end-to-end campaign execution, including briefing, content review, and scheduling of influencer posts.
- Negotiate partnership terms, contracts, and rates to ensure cost-effective and high-value collaborations.
- Monitor and analyze campaign performance metrics (Reach, Engagement, Conversion, ROI) using analytical tools.
- Develop creative briefs and guidelines to ensure influencer content is engaging and brand-compliant.
- Maintain and nurture long-term professional relationships with influencers and talent agencies.
- Stay up-to-date with the latest social media trends, viral content, and competitor influencer marketing activities.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in influencer marketing, social media management, or public relations.
- Proven track record in managing influencer campaigns with measurable results.
- Deep understanding of major social media platforms (TikTok, Instagram, YouTube) and influencer trends in Indonesia.
- Strong negotiation, communication, and interpersonal skills.
- Proficient in MS Excel or Google Sheets for data reporting and tracking.
- Ability to work independently as well as collaborate effectively within a team environment.
- Strong command of written and spoken Bahasa Indonesia and English.