Deskripsi Pekerjaan
Are you a trendsetter with a passion for beauty and influencer marketing? Hairzonestyle ByPikaru is looking for a creative and results-driven KOL Specialist to join our growing team in Kelapa Dua. In this role, you will be the bridge between our brand and the most influential voices in the beauty industry.
You will be responsible for identifying, reaching out to, and managing partnerships with Key Opinion Leaders (KOLs) and influencers to amplify our brand presence. The ideal candidate has an eye for emerging trends, excellent negotiation skills, and a proven track record of executing successful influencer campaigns that drive engagement and conversions.
If you are a social media savvy professional who loves building authentic relationships and delivering high-impact marketing strategies, we want to hear from you. Join us in shaping the future of hair styling excellence!
Tanggung Jawab
- Identify, research, and recruit potential KOLs and influencers that align with our brand identity.
- Manage end-to-end influencer marketing campaigns, from initial outreach and contract negotiation to content approval.
- Build and maintain long-term relationships with influencers and talent agencies.
- Monitor and analyze campaign performance metrics (ROI, reach, engagement, and conversion) to optimize future activities.
- Develop creative briefs for influencers to ensure high-quality content that adheres to brand guidelines.
- Stay up-to-date with current digital marketing trends, social media algorithms, and beauty industry movements.
- Collaborate with the marketing team to brainstorm content ideas and promotional activities.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Public Relations, or a related field.
- Minimum 1-2 years of experience as a KOL Specialist or in influencer marketing, preferably in the beauty or fashion industry.
- Deep understanding of Instagram, TikTok, and YouTube influencer landscapes in Indonesia.
- Strong communication and interpersonal skills with excellent negotiation capabilities.
- Data-driven mindset with proficiency in tracking marketing performance tools.
- High creativity and ability to adapt quickly to fast-paced industry changes.
- Excellent organizational skills to manage multiple projects and timelines simultaneously.