Deskripsi Pekerjaan
Are you a social media enthusiast with a passion for influencer marketing? PT Vivalavida Trading Indonesia is looking for a dynamic and creative KOL Specialist to join our growing marketing team in Balaraja. In this role, you will be the bridge between our brand and influential content creators, driving impactful campaigns that resonate with our target audience.
You will be responsible for scouting top-tier talent, negotiating collaborations, and executing end-to-end influencer marketing strategies. If you are data-driven, creative, and thrive in a fast-paced environment, we want to hear from you. We offer a collaborative workspace where your ideas can directly shape our brand's voice and growth in the Indonesian market.
Tanggung Jawab
- Identify and scout high-potential influencers/KOLs across various platforms (TikTok, Instagram, YouTube).
- Manage end-to-end influencer campaigns, from outreach and contract negotiation to content approval and performance reporting.
- Develop creative briefs and guidelines to ensure brand alignment while maintaining influencer authenticity.
- Analyze campaign performance metrics (ROI, engagement rates, reach) to optimize future marketing strategies.
- Build and maintain long-term professional relationships with influencers and talent agencies.
- Coordinate with the internal creative team to support influencer content production requirements.
- Monitor market trends and competitor activities to keep our brand at the forefront of digital marketing.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 1-2 years of proven experience as an Influencer Marketing Specialist or similar role.
- Strong understanding of the Indonesian influencer landscape and social media trends.
- Excellent communication and negotiation skills with a knack for building rapport.
- Proficient in using social media analytics tools to track and report campaign success.
- Self-motivated, creative, and capable of managing multiple projects simultaneously.
- Ability to work on-site in Balaraja, Banten.