Deskripsi Pekerjaan
Are you a trend-setter with a deep understanding of the influencer landscape? Nexgen is looking for a dynamic and results-driven KOL Specialist to join our growing marketing team in Cengkareng, Jakarta. In this role, you will be the bridge between our brand and the most influential voices in the digital space, crafting authentic partnerships that drive engagement and conversions.
You will be responsible for scouting top-tier talent, managing end-to-end influencer campaigns, and analyzing performance metrics to optimize ROI. If you thrive in a fast-paced environment and have a passion for social media storytelling, we want to hear from you!
Tanggung Jawab
- Identify, research, and outreach to relevant influencers and KOLs across TikTok, Instagram, and YouTube.
- Develop and execute comprehensive KOL marketing strategies aligned with overall brand objectives.
- Negotiate partnership terms, contracts, and deliverables to ensure cost-efficiency and campaign effectiveness.
- Manage end-to-end campaign execution, from creative brief creation to content approval and post-campaign analysis.
- Monitor and track campaign performance, providing actionable insights through detailed reporting.
- Foster long-term relationships with influencers to build a reliable talent database.
- Stay updated on the latest social media trends, platform algorithm changes, and competitor activities.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in influencer marketing, social media management, or public relations.
- Proven track record of managing successful KOL campaigns with measurable results.
- Deep familiarity with Indonesian influencer culture and social media platforms.
- Excellent communication and negotiation skills in both Bahasa Indonesia and English.
- Strong analytical mindset with proficiency in MS Excel or Google Sheets.
- Creative thinker with the ability to provide innovative campaign ideas.