Deskripsi Pekerjaan
Are you a creative trend-spotter with a passion for influencer marketing? GDT MARKETING AND RETAIL COMPANY LIMITED is looking for a dynamic and results-driven KOL Specialist to join our growing marketing team in Jakarta Barat. In this role, you will be the bridge between our brand and the most influential voices in the digital space.
You will be responsible for end-to-end management of Key Opinion Leader (KOL) campaigns, from identifying talent that aligns with our brand identity to negotiating partnerships and analyzing campaign performance metrics. The ideal candidate has a deep understanding of social media ecosystems, a knack for storytelling, and the analytical mindset to turn engagement into actionable business insights.
If you are a great communicator who loves building relationships and wants to drive brand growth through creative influencer collaborations, we want to hear from you.
Tanggung Jawab
- Develop, plan, and execute comprehensive KOL marketing campaigns to increase brand awareness and engagement.
- Identify and scout relevant influencers and creators across platforms like TikTok, Instagram, and YouTube.
- Manage end-to-end influencer partnerships, including outreach, contract negotiation, and briefing.
- Collaborate with the creative team to ensure influencer content aligns with campaign objectives and brand guidelines.
- Monitor and track real-time content performance and influencer delivery.
- Analyze campaign data and produce detailed performance reports to optimize future strategies.
- Maintain and nurture long-term relationships with influencers and talent agencies.
Kualifikasi
- Minimum of 1-2 years of experience in influencer marketing, social media marketing, or digital brand management.
- Deep understanding of the influencer landscape in Indonesia, specifically across TikTok and Instagram.
- Strong interpersonal and negotiation skills to manage diverse partnerships effectively.
- Proficiency in data analysis tools and ability to track KPIs (ROI, reach, engagement rate).
- Excellent verbal and written communication skills in both Indonesian and English.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Creative mindset with the ability to spot trends before they go mainstream.