Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for influencer marketing and digital community building? We are looking for a creative and data-driven KOL Specialist to join our team in Jakarta Utara. In this role, you will be the bridge between our brand and the most influential voices in the industry. Your primary mission is to identify, engage, and manage long-term relationships with Key Opinion Leaders (KOLs) and content creators to drive brand awareness and performance marketing goals.
We are looking for someone who stays ahead of social media trends, understands the nuances of various platforms, and possesses the negotiation skills to execute successful campaigns. If you thrive in a fast-paced environment and have a keen eye for high-quality content, we want to hear from you.
Tanggung Jawab
- Identify, source, and vet potential KOLs and influencers across TikTok, Instagram, and YouTube.
- Execute end-to-end KOL campaigns, from initial outreach and contract negotiation to content briefing and performance tracking.
- Build and maintain a robust database of influencers and creators suitable for various brand categories.
- Monitor and analyze campaign performance metrics (ROI, engagement rates, reach) to optimize future marketing strategies.
- Collaborate closely with the internal creative and social media teams to ensure content aligns with brand guidelines.
- Stay updated with the latest digital marketing trends, social media algorithm updates, and emerging creator talent.
- Manage the end-to-end administrative process, including payment processing and project timelines.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 1-2 years of proven experience as a KOL Specialist, Influencer Marketing Coordinator, or similar role.
- Deep understanding of the influencer marketing landscape in Indonesia across major social platforms.
- Strong negotiation skills with the ability to build and maintain professional relationships.
- Excellent communication and interpersonal skills, with proficiency in both Bahasa Indonesia and English.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Data-savvy with experience in using analytical tools to measure campaign success.