Deskripsi Pekerjaan
PT KOMAR COSMETICS TECHNOLOGY is a fast-growing player in the beauty and cosmetics industry, and we are looking for a dynamic KOL Specialist to join our marketing team in Tangerang. As a KOL Specialist, you will be the heartbeat of our brand's influencer strategy, bridging the gap between our innovative cosmetic products and the digital beauty community.
We are seeking a creative professional who lives and breathes social media trends, understands the intricacies of the beauty industry, and knows how to build authentic, high-impact partnerships. If you are passionate about digital marketing, have a knack for talent scouting, and want to shape the future of beauty branding, we want to hear from you!
Tanggung Jawab
- Identify, recruit, and manage a diverse portfolio of beauty influencers and KOLs across platforms like TikTok, Instagram, and YouTube.
- Develop and execute comprehensive influencer marketing campaigns that align with brand goals and product launches.
- Negotiate contracts, fees, and deliverables with creators to ensure optimal ROI for marketing budgets.
- Monitor campaign performance, track engagement metrics, and provide data-driven insights to improve future strategies.
- Maintain long-term, professional relationships with content creators and talent agencies.
- Coordinate product seeding, brief creation, and content review processes to ensure brand guidelines are met.
- Stay up-to-date with the latest social media trends, algorithm changes, and emerging beauty influencers.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Minimum 1-2 years of experience in influencer management or digital marketing, preferably within the beauty or FMCG industry.
- Deep understanding of the Indonesian social media landscape, specifically TikTok and Instagram beauty communities.
- Strong negotiation, communication, and interpersonal skills.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Data-driven mindset with proficiency in reporting tools and performance analysis.
- Creative thinker who can generate engaging content ideas for influencer briefs.