Deskripsi Pekerjaan
Are you a passionate networker with a keen eye for digital trends? PT Wheat Family Technology is seeking a high-energy and results-driven KOL Specialist / Business Development to join our dynamic team in Cengkareng Barat. In this role, you will be the bridge between our brand and the most influential voices in the digital space.
As a KOL Specialist, you will spearhead our influencer marketing strategy, identify top-tier talent, and foster long-term partnerships that drive brand awareness and business growth. If you are a social media savvy individual who thrives on building relationships and data-driven marketing, we want to hear from you!
Tanggung Jawab
- Identify, recruit, and manage relationships with Key Opinion Leaders (KOLs) across various social media platforms (TikTok, Instagram, YouTube).
- Develop creative campaign briefs and oversee the end-to-end execution of influencer marketing projects.
- Negotiate contracts, rates, and deliverables with influencers to ensure optimal ROI for the company.
- Monitor campaign performance, analyze engagement metrics, and prepare detailed reports on ROI and brand lift.
- Collaborate with the creative and marketing teams to ensure content alignment with brand identity.
- Stay updated with the latest social media trends, algorithm changes, and emerging influencer platforms.
- Conduct regular market research to identify competitor strategies and potential growth opportunities.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 1-2 years of experience in Influencer Marketing, Business Development, or a similar digital marketing role.
- Strong understanding of the Indonesian social media landscape and KOL ecosystem.
- Excellent negotiation, communication, and interpersonal skills.
- Proficient in data analysis and using social media analytics tools.
- Ability to work independently as well as in a collaborative team environment.
- Creative thinker with a sharp eye for content quality and brand suitability.
- Ability to work on-site in Cengkareng Barat, Jakarta Barat.