Deskripsi Pekerjaan
Are you a social media enthusiast with a passion for the beauty industry? PT Haizhen Cosmetics Indonesia is looking for a creative, data-driven, and highly organized KOL Specialist (Instagram focus) to join our growing marketing team in Jakarta Selatan.
In this role, you will be the heartbeat of our brand's influencer strategy. You will be responsible for building, nurturing, and scaling partnerships with Key Opinion Leaders (KOLs) on Instagram. Your goal is to amplify brand awareness and drive tangible revenue growth through strategic affiliate campaigns and creative collaboration. We are looking for someone who understands the nuances of the Indonesian beauty landscape and has a proven track record of managing end-to-end influencer marketing campaignsâfrom sourcing the right talent to analyzing performance metrics for optimization.
If you thrive in a fast-paced environment and have a keen eye for trending content that converts, we want to hear from you!
Tanggung Jawab
- Identify, source, and outreach to high-potential beauty influencers on Instagram to build long-term partnerships.
- Execute end-to-end KOL campaigns, from initial brief and content review to final performance analysis.
- Drive sales growth through the management of Shopee affiliate programs and other e-commerce activation channels.
- Negotiate collaboration rates and deliverables to ensure maximum ROI for marketing campaigns.
- Develop creative content briefs that align with our brand identity while allowing creators the freedom to engage their audience.
- Monitor and analyze campaign performance metrics (Engagement Rate, CTR, Sales conversion) to prepare detailed reports.
- Stay up-to-date with current beauty trends, Instagram algorithm changes, and competitor activities to maintain our market relevance.
Kualifikasi
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in KOL management, influencer marketing, or social media agency environments.
- Deep understanding of the Indonesian influencer landscape, particularly in the skincare and cosmetics niche.
- Proficiency in using Shopee Affiliate tools and other e-commerce marketing platforms.
- Strong negotiation skills and the ability to build and maintain professional relationships with creators.
- Data-driven mindset with high proficiency in Excel/Google Sheets to track campaign performance.
- Excellent communication and interpersonal skills, with a creative flair for storytelling.
- Ability to work under pressure, meet tight deadlines, and adapt quickly to shifting platform trends.