Deskripsi Pekerjaan
Join Spark Social Agency as a KOL Specialist Supervisor and lead the forefront of innovative marketing campaigns! This pivotal role involves orchestrating comprehensive influencer marketing strategies that drive brand visibility and engagement across digital platforms. You'll be responsible for overseeing a dedicated team of KOL Specialists, ensuring seamless execution of end-to-end campaigns from conceptualization to performance optimization. Our ideal candidate thrives in fast-paced environments, leveraging data-driven insights to maximize ROI while maintaining authentic brand-influencer partnerships. This position offers the unique opportunity to shape the future of social media marketing within Indonesia's dynamic digital ecosystem, working with cutting-edge brands and top-tier influencers.
Tanggung Jawab
- Lead and mentor a team of KOL Specialists to ensure campaign excellence and timely delivery
- Develop comprehensive KOL marketing strategies aligned with client business objectives
- Manage end-to-end campaign execution including influencer selection, content briefs, and performance tracking
- Optimize campaign performance through data analysis and A/B testing methodologies
- Build and maintain strong relationships with key KOLs across Indonesia's social media landscape
- Collaborate with creative and analytics teams to ensure cohesive campaign messaging
- Prepare detailed campaign reports with actionable insights for stakeholders
- Stay updated on emerging social media trends and platform algorithm changes
Kualifikasi
- Minimum 3 years of experience in KOL/influencer marketing or social media management
- Proven leadership experience managing marketing teams or project groups
- Deep understanding of Indonesian social media platforms (Instagram, TikTok, YouTube, etc.)
- Strong analytical skills with experience in campaign performance metrics and ROI analysis
- Excellent communication and negotiation skills for influencer partnerships
- Bachelor's degree in Marketing, Communications, or related field
- Portfolio demonstrating successful KOL campaign implementations
- Proficiency in marketing analytics tools and social media management platforms