Deskripsi Pekerjaan
We are seeking a dynamic and results-driven KOL Specialist to join our growing marketing team in Cengkareng. In this role, you will be the bridge between our brand and the most influential voices on social media platforms. You will be responsible for scouting, negotiating, and managing high-impact partnerships with Key Opinion Leaders (KOLs) and affiliate marketers to drive brand awareness, organic traffic, and measurable sales growth across major marketplaces.
The ideal candidate is a social media native with a deep understanding of current trends, community engagement, and performance-based marketing. If you are passionate about influencer marketing and data-driven campaigns, we invite you to help us elevate our digital presence.
Tanggung Jawab
- Identify, recruit, and maintain long-term relationships with KOLs, influencers, and affiliate partners.
- Develop and execute end-to-end influencer marketing campaigns aligned with sales targets.
- Negotiate contracts, content deliverables, and commission structures to ensure maximum ROI.
- Monitor campaign performance and track KPIs such as reach, engagement, click-through rate, and conversion.
- Coordinate product seeding, sample delivery, and content review processes.
- Collaborate with the creative team to provide briefs that resonate with the KOLs' unique audience.
- Stay updated with the latest trends, algorithm changes, and competitor activities within the e-commerce and marketplace landscape.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in KOL management, influencer marketing, or digital agency roles.
- Proven track record of managing end-to-end influencer campaigns with a focus on conversion.
- Deep understanding of the Indonesian marketplace ecosystem (Shopee, Tokopedia, TikTok Shop).
- Strong negotiation skills and the ability to build rapport with diverse personalities.
- Data-driven mindset with proficiency in analyzing campaign metrics and social media insights.
- Excellent verbal and written communication skills in Bahasa Indonesia and English.
- Ability to work independently and manage multiple projects under tight deadlines.