Deskripsi Pekerjaan
Are you a trend-savvy marketer with a passion for influencer marketing? Intrias Mandiri Sejati is looking for a dynamic KOL Specialist to drive our affiliate growth strategies on TikTok Shop and Shopee. In this role, you will be the bridge between our brand and the creative community, identifying high-potential creators and scaling our affiliate programs to new heights.
We are seeking a results-driven professional who understands the nuances of short-form content, creator relationship management, and performance-based marketing. If you thrive in the fast-paced world of social commerce and have a proven track record of recruiting and managing successful affiliate partnerships, we want to hear from you.
Tanggung Jawab
- Identify, outreach, and recruit high-performing content creators for our affiliate programs on TikTok Shop and Shopee.
- Manage the end-to-end communication and onboarding process for new KOLs and affiliate partners.
- Develop and execute creative campaign briefs to ensure creators produce engaging content that drives conversions.
- Monitor and analyze the performance of individual affiliates, providing feedback and coaching to optimize their results.
- Stay up-to-date with TikTok and Shopee algorithm trends, platform features, and best practices for live shopping and video content.
- Collaborate with the internal marketing team to align affiliate activities with broader brand campaigns and retail objectives.
- Track and report on key performance indicators (KPIs) such as ROI, engagement rates, and affiliate sales growth.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in influencer marketing, social media management, or affiliate marketing (Retail/E-commerce experience is a major plus).
- Strong understanding of the TikTok Shop and Shopee affiliate ecosystems.
- Proven ability to negotiate with creators and build long-term, mutually beneficial relationships.
- Excellent communication skills with the ability to articulate brand requirements clearly and persuasively.
- Data-driven mindset with proficiency in tracking performance metrics and reporting.
- Ability to work independently and manage multiple influencer partnerships simultaneously in a fast-paced environment.