Deskripsi Pekerjaan
Coolpanda Agency is a leading creative agency specializing in digital entertainment and influencer marketing. We are expanding our team and looking for a passionate KOL Specialist (TikTok LIVE Entertainment) to join us in Jakarta Utara. This is a fantastic opportunity to work at the cutting edge of the creator economy, specifically within the explosive growth of TikTok LIVE entertainment.
As our KOL Specialist, you will take ownership of the complete creator lifecycle. Your primary mission will be to identify, recruit, onboard, and continuously develop a roster of talented streaming creators. You will be the bridge between Coolpanda Agency and our creators, providing strategic guidance, creative direction, and performance coaching to help them maximize their viewership, engagement, and earning potential on TikTok LIVE.
This role is perfect for someone who is deeply embedded in social media culture, particularly TikTok, and understands the nuances of live streaming engagement. You will be responsible for analyzing performance data to identify trends, optimize content strategies, and ensure our creators are always ahead of the curve. Your work will directly impact the growth of our entertainment vertical and the success of our creator community.
We are looking for a proactive, data-driven, and relationship-focused individual. If you have a knack for spotting talent, a talent for building relationships, and a drive for achieving measurable results, we want to hear from you. Join Coolpanda Agency and help shape the future of live entertainment. Enjoy a collaborative culture, opportunities for significant career growth, and a competitive salary plus performance-based incentives that reward your success.
Tanggung Jawab
- Proactively scout, identify, and recruit high-potential KOLs and creators for the TikTok LIVE entertainment vertical.
- Manage the end-to-end onboarding process, ensuring creators understand platform best practices, agency protocols, and performance expectations.
- Develop personalized growth strategies for each creator, focusing on content optimization, viewer engagement, and revenue maximization.
- Monitor and analyze creator performance metrics (viewership, followers, gifts/revenue, engagement rates) to provide data-driven feedback and coaching.
- Build and maintain strong, long-term relationships with creators, acting as their primary point of contact and advocate within the agency.
- Coordinate with the marketing and operations teams to plan and execute live events, collaborations, and campaigns that boost creator visibility and audience reach.
- Stay up-to-date with the latest TikTok trends, algorithm changes, and platform features to keep our creator strategies innovative and effective.
- Prepare regular performance reports and strategic recommendations for management and stakeholders.
Kualifikasi
- Proven experience (1-3 years) in KOL management, talent management, influencer marketing, or live streaming operations (TikTok LIVE experience is a strong plus).
- Deep understanding of the TikTok ecosystem, specifically LIVE features, monetization models, and community guidelines.
- Excellent communication, negotiation, and interpersonal skills with the ability to build rapport with diverse personalities.
- Strong analytical skills with experience using data to drive decision-making and optimize creator performance.
- Highly self-motivated, results-oriented, and comfortable working in a fast-paced, target-driven environment.
- Proficiency in Indonesian and English (both verbal and written) is highly preferred to manage a diverse creator base.
- Passion for the creator economy, digital entertainment, and social media trends.
- A collaborative team player who can also work independently to manage a portfolio of creators.