Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for influencer strategy and community engagement? Yong Xiang Media Indonesia is looking for a proactive Leader KOL Specialist to drive our brand presence in the Indonesian market. In this role, you will be the bridge between our creative campaigns and the vibrant world of Key Opinion Leaders (KOLs), ensuring that our message reaches the right audience through the most impactful voices.
You will lead end-to-end influencer marketing initiativesāfrom scouting top-tier talent and negotiating partnerships to managing live campaign performance. We are looking for someone who stays ahead of social media trends, understands the nuances of various platforms like TikTok, Instagram, and YouTube, and knows how to translate brand objectives into engaging content strategies. If you thrive in a fast-paced media environment and have a knack for building long-term talent relationships, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive KOL and influencer marketing strategies to increase brand awareness and engagement.
- Identify, vet, and outreach to high-performing influencers across TikTok, Instagram, and YouTube.
- Negotiate contracts, deliverables, and fees with KOL agencies and individual talent to ensure optimal ROI.
- Monitor campaign performance metrics, analyze data trends, and provide actionable insights for future campaigns.
- Build and maintain a robust internal database of influencers categorized by niche, engagement rate, and audience demographics.
- Coordinate with internal creative teams to ensure influencer content aligns with brand guidelines and campaign goals.
- Stay up-to-date with current digital marketing trends, platform updates, and competitor influencer activities.
Kualifikasi
- Bachelorās degree in Marketing, Communication, Business, or a related field.
- Minimum 1-3 years of experience in influencer marketing, social media management, or digital agency settings.
- Strong understanding of the Indonesian digital landscape and top-tier KOLs.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in using social media analytics tools to measure campaign success.
- Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
- Creative mindset with an eye for high-quality, authentic content.