Deskripsi Pekerjaan
Are you a high-energy expert in digital sales and live commerce? PT OTWOO Cosmetic Indonesia is seeking a results-driven Live Streaming Specialist Operations to spearhead our live commerce strategy. As a leader in the beauty industry, we are looking for a professional with at least 4 years of hands-on experience to manage, optimize, and scale our live streaming presence across major platforms like TikTok Shop, Shopee Live, and Lazada.
In this role, you will be the bridge between creative content and sales performance. You will be responsible for overseeing the end-to-end operational flow of our broadcastsāfrom technical setup and talent coordination to real-time sales analysis and inventory management. If you are passionate about the beauty industry, data-driven in your decision-making, and thrive in a fast-paced environment, we want you on our team.
Tanggung Jawab
- Manage daily live streaming operations across multiple platforms including TikTok, Shopee, and Lazada.
- Develop and execute comprehensive live commerce strategies to drive sales conversions and brand awareness.
- Coordinate with the marketing team to plan high-impact broadcast schedules, themes, and promotional campaigns.
- Monitor real-time performance metrics and adjust strategies on-the-fly to meet daily revenue targets.
- Manage inventory levels and warehouse logistics to ensure seamless fulfillment of products sold during live sessions.
- Train and provide feedback to streaming talent and presenters to improve engagement and persuasion techniques.
- Conduct regular competitive analysis to stay ahead of industry trends and platform updates.
Kualifikasi
- Minimum of 4 years of professional experience in live streaming operations, preferably in the beauty or retail e-commerce sector.
- Strong understanding of algorithm dynamics for TikTok Shop, Shopee Live, and other major Indonesian e-commerce platforms.
- Proven track record of increasing sales performance and viewer engagement metrics.
- Excellent communication and leadership skills with the ability to manage cross-functional teams.
- Strong analytical mindset with the ability to interpret sales data and report on ROI.
- Creative problem-solver with a high level of agility and stress tolerance.
- Bachelorās degree in Marketing, Communication, Business, or a related field.