Deskripsi Pekerjaan
PT OTWOO Cosmetic Indonesia is seeking a highly skilled and results-driven Live Streaming Specialist Operations to spearhead our digital sales growth. As a leader in the beauty industry, we are looking for a strategic thinker who can bridge the gap between creative content and operational excellence.
In this role, you will be the backbone of our live commerce ecosystem. You will oversee end-to-end live streaming workflows, optimizing audience engagement, product showcases, and conversion rates across platforms like TikTok Shop, Shopee Live, and Lazada. The ideal candidate brings at least 4 years of hands-on experience in live commerce operations and a deep understanding of the Indonesian beauty market trends.
You will collaborate closely with talent, inventory management, and marketing teams to ensure seamless execution. If you are passionate about the intersection of beauty, technology, and real-time marketing, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive live streaming strategies to drive revenue and brand awareness.
- Manage the day-to-day operations of live streaming sessions, including technical setup, broadcast scheduling, and platform management.
- Coordinate with talent and hosts to ensure consistent brand messaging and product knowledge during live events.
- Analyze real-time performance data and audience insights to optimize engagement and conversion funnels.
- Collaborate with the inventory and warehouse teams to ensure stock availability and efficient fulfillment of live-ordered items.
- Troubleshoot technical issues during live broadcasts to ensure zero downtime.
- Manage platform relations and stay updated with the latest live commerce algorithm changes.
Kualifikasi
- Minimum 4 years of proven experience in live streaming operations, preferably in the beauty or retail sector.
- Strong understanding of major e-commerce live platforms (TikTok Shop, Shopee Live).
- Excellent communication and leadership skills to manage diverse teams.
- Proven ability to analyze sales data and convert insights into actionable operational improvements.
- Ability to work in a fast-paced environment and perform well under pressure during peak sales periods.
- Strong knowledge of beauty industry trends and target consumer demographics in Indonesia.
- Bachelor's degree in Marketing, Communications, or a related field.