Deskripsi Pekerjaan
Are you a dynamic digital strategist with a passion for live commerce? PT Elite Port Technology is looking for a results-driven Livestream Coordinator to join our high-energy marketing team in Jakarta Utara. In this role, you will be the backbone of our TikTok live operations, ensuring seamless execution, engaging content delivery, and consistent achievement of monthly Gross Merchandise Value (GMV) targets.
As our Livestream Coordinator, you will work closely with hosts and production talent to optimize every stream. You are a data-savvy professional who thrives in a fast-paced environment, understands the nuances of the TikTok algorithm, and knows how to turn viewer engagement into measurable sales growth. If you are ready to take ownership of end-to-end livestream campaigns and contribute to our company's rapid e-commerce expansion, we want to hear from you.
Tanggung Jawab
- Plan and manage the daily TikTok livestream schedule, ensuring 100% adherence to live slots.
- Collaborate with live hosts to develop engaging scripts, product highlights, and call-to-action strategies to maximize conversion.
- Monitor live performance metrics in real-time and provide immediate feedback to hosts to optimize audience retention and engagement.
- Analyze post-stream data to report on key performance indicators (KPIs) such as GMV, click-through rates, and viewer demographics.
- Manage the logistics of product samples, props, and streaming equipment to ensure a professional broadcast environment.
- Coordinate with the inventory and warehouse teams to ensure stock availability aligns with planned promotional activities.
- Stay up-to-date with TikTok platform updates, trends, and competitor activities to maintain our competitive edge.
Kualifikasi
- Minimum of 1-2 years of experience in e-commerce, live shopping (TikTok/Shopee Live), or digital marketing.
- Proven track record of managing livestream operations and hitting specific GMV or sales targets.
- Deep understanding of TikTok Shop's backend operations and live streaming features.
- Strong communication skills, with the ability to provide constructive coaching to on-camera talent.
- Data-driven mindset with proficiency in Excel or Google Sheets for reporting purposes.
- Ability to work flexible hours, including weekends or evenings, as required by the livestream schedule.
- Strong problem-solving skills and the ability to thrive under pressure in a fast-paced retail environment.