Deskripsi Pekerjaan
Are you a visionary marketing leader with a passion for the dynamic fashion industry? PT Aman Langgeng Sentosa is seeking a strategic and results-driven Manager Marketing Fashion to lead our brand growth in the competitive Jakarta market. In this role, you will be the driving force behind our marketing initiatives, blending creative storytelling with data-backed performance strategies to elevate our fashion collections.
The ideal candidate is a digital-first thinker who understands the intersection of retail trends, consumer behavior, and modern digital advertising. You will be responsible for crafting comprehensive marketing campaigns that boost brand awareness, drive e-commerce sales, and foster long-term customer loyalty. If you have a proven track record of managing high-impact campaigns and want to shape the future of a growing fashion enterprise, we want to hear from you.
Tanggung Jawab
- Develop and execute multi-channel marketing strategies to drive brand visibility and sales in the fashion segment.
- Lead and mentor the marketing team to ensure creative excellence and operational efficiency.
- Oversee performance marketing budgets, focusing on SEO, SEM, and social media advertising optimization.
- Analyze market trends and competitor activity to identify new growth opportunities for our product lines.
- Collaborate with the design and operations teams to align marketing campaigns with product launches and inventory availability.
- Manage end-to-end digital marketing campaigns, from conceptualization to performance reporting and analysis.
- Monitor and improve customer acquisition cost (CAC) and conversion rates through data-driven adjustments.
Kualifikasi
- Bachelor’s degree (D3/S1) in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in a managerial role within the fashion or retail industry, or 5 years in a senior staff position.
- Deep understanding of SEO best practices, SEM management, and performance marketing tools.
- Proven ability to manage advertising budgets and deliver high ROAS (Return on Ad Spend).
- Strong analytical skills with proficiency in digital marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
- Exceptional leadership skills with a proactive, problem-solving mindset.
- Excellent communication and interpersonal skills, capable of managing stakeholder relationships.