Deskripsi Pekerjaan
Join NielsenIQ as a Manager, Qualitative Consumer Insights, where you will play a pivotal role in deciphering consumer behavior and driving strategic business decisions. In this mid-senior position within our qualitative practice, you will be responsible for delivering high-quality research that provides actionable insights to our clients. We are seeking a passionate professional who thrives in a consultative environment, working closely with cross-functional teams to solve complex business challenges. Your expertise will directly influence product development, marketing strategies, and brand positioning, making you an integral part of our mission to unlock the power of data.
As a Manager, you will lead research initiatives from concept to completion, ensuring rigorous methodologies and compelling storytelling. If you are driven by uncovering the 'why' behind consumer choices and have a knack for translating data into narratives that resonate with stakeholders, this is the perfect opportunity for you to advance your career in a dynamic global organization.
Tanggung Jawab
- Lead end-to-end qualitative research projects, from design and execution to final reporting and presentation.
- Develop innovative research methodologies and interview guides to explore deep-seated consumer attitudes and behaviors.
- Mentor junior researchers and contribute to the continuous improvement of the team's qualitative practices and toolkits.
- Translate complex qualitative findings into clear, concise, and compelling business narratives for diverse stakeholders.
- Collaborate with clients and internal business units to define research objectives and ensure alignment with strategic goals.
- Present actionable insights to senior leadership to drive key business decisions and strategy formulation.
- Manage project budgets, timelines, and resources effectively to ensure successful delivery.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Sociology, Psychology, Business Administration, or a related field.
- Minimum of 5+ years of experience in qualitative market research within the consumer goods, media, or technology sectors.
- Strong proficiency in conducting focus groups, in-depth interviews, ethnography, and online communities.
- Excellent communication, presentation, and interpersonal skills with the ability to influence and persuade stakeholders.
- Proven track record of managing multiple projects simultaneously in a fast-paced, client-facing environment.
- Demonstrated ability to think critically and solve complex problems using research-driven approaches.
- Proficiency in using research software and tools for data analysis and reporting.