Deskripsi Pekerjaan
Are you a data-driven strategist with a passion for the fast-moving consumer goods (FMCG) industry? Alpen Food Industry is seeking a highly analytical and proactive Market Insight Supervisor to join our dynamic marketing team in Jakarta Utara. In this pivotal role, you will be the bridge between raw market data and actionable business strategy.
You will lead efforts in monitoring consumer behavior, evaluating competitor movements, and deciphering industry trends to ensure our brand remains at the forefront of the market. The ideal candidate possesses a sharp eye for detail, a deep understanding of marketing analytics, and the ability to translate complex insights into clear recommendations for senior leadership. If you thrive in an environment where your research directly shapes product positioning and long-term commercial success, we want to hear from you.
Tanggung Jawab
- Design and execute comprehensive market research initiatives to identify emerging trends and consumer preferences.
- Analyze competitor activities, pricing strategies, and product launches to provide actionable competitive intelligence.
- Synthesize complex data sets from internal and external sources into executive-level reports and dashboards.
- Collaborate cross-functionally with the sales, product, and marketing departments to refine go-to-market strategies.
- Lead the monitoring of brand health metrics and customer sentiment to drive data-informed product improvements.
- Manage relationships with external research agencies to ensure high-quality data collection and timely project delivery.
- Develop forecasting models to anticipate market shifts and inform long-term commercial planning.
Kualifikasi
- Bachelor’s degree in Marketing, Statistics, Business Administration, or a related field.
- Minimum of 3-5 years of experience in market research, consumer insights, or business analysis within the FMCG or food industry.
- Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and advanced Excel.
- Deep understanding of quantitative and qualitative research methodologies.
- Excellent communication skills with the ability to articulate complex insights to diverse stakeholders.
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Proven ability to influence decision-making through data-driven storytelling.