Deskripsi Pekerjaan
In this pivotal role, you will lead competitive intelligence efforts to inform strategic decisions. You will conduct in-depth financial and market analysis to uncover critical insights that drive growth. We are seeking a data-driven thinker who can translate complex market dynamics into actionable strategies for our leadership team.
As a Market Insights Analyst, you will play a key role in monitoring competitor activities, analyzing macroeconomic trends, and understanding consumer behavior. Your work will directly influence our product roadmap and go-to-market strategies, ensuring we maintain a competitive edge in the region.
Tanggung Jawab
- Lead comprehensive competitive intelligence initiatives to track competitor strategies, pricing models, and product roadmaps.
- Analyze market trends and financial data to provide actionable insights for executive decision-making.
- Develop and maintain data visualization dashboards to track key performance indicators (KPIs) and market share.
- Conduct in-depth user research and surveys to understand customer pain points and preferences.
- Prepare detailed reports and presentations for internal stakeholders, highlighting risks and opportunities.
- Collaborate with cross-functional teams, including product management and business development, to align insights with business goals.
- Identify new market segments and potential expansion areas based on data-driven analysis.
Kualifikasi
- Bachelor’s degree in Finance, Economics, Business Administration, or a related field.
- 3-5 years of experience in market research, competitive intelligence, or business analysis within the technology or logistics sector.
- Strong proficiency in SQL and data visualization tools such as Tableau, Power BI, or Looker.
- Excellent analytical skills with the ability to interpret complex datasets and draw meaningful conclusions.
- Strong written and verbal communication skills, with the ability to present complex data to non-technical audiences.
- Experience with financial modeling and forecasting is highly preferred.
- Fluency in English and Indonesian is required.