Deskripsi Pekerjaan
Are you a data-driven professional with a passion for uncovering insights that drive business growth? Dipo Star Finance is seeking a highly analytical and motivated Marketing Analyst to join our dynamic team in Jakarta. In this role, you will be the bridge between raw data and strategic marketing decisions.
As our Marketing Analyst, you will play a pivotal role in evaluating campaign performance, consumer behavior, and sales trends. We are looking for someone who doesn't just report numbers, but translates them into actionable recommendations that help our marketing team optimize spend and maximize ROI. You will work in a fast-paced environment where your analytical findings directly influence the company’s market positioning and financial performance.
If you thrive on solving complex problems and have a keen eye for patterns in market data, we want to hear from you!
Tanggung Jawab
- Analyze marketing and sales data to identify trends, opportunities, and areas for improvement.
- Monitor and report on the performance of various marketing campaigns across multiple channels.
- Develop and maintain dashboards to visualize key performance indicators (KPIs) for stakeholders.
- Conduct deep-dive analysis into customer behavior to enhance audience segmentation and targeting.
- Collaborate with the sales and finance departments to align marketing efforts with overall business objectives.
- Prepare comprehensive reports and presentations detailing campaign insights and ROI analysis.
- Provide actionable recommendations to the leadership team based on data-driven observations.
Kualifikasi
- Bachelor’s degree in Marketing, Statistics, Economics, Business Administration, or a related field.
- Minimum 1-2 years of experience in marketing analytics, business intelligence, or a related role.
- Proficiency in data visualization tools (e.g., Tableau, Power BI, or Google Data Studio).
- Strong command of Microsoft Excel (pivot tables, VLOOKUP, advanced formulas).
- Solid understanding of digital marketing metrics and KPIs.
- Strong analytical mindset with the ability to interpret complex data sets.
- Excellent communication skills with the ability to present technical findings to non-technical stakeholders.
- Fluency in both Indonesian and English is highly preferred.