Deskripsi Pekerjaan
Join our client, a globally renowned MedTech corporation, as a Marketing Analyst in Jakarta and drive data-driven strategies that transform healthcare marketing. In this pivotal role, you'll analyze complex market trends, consumer behavior, and campaign performance to uncover actionable insights that shape our Indonesia market presence. Collaborate with cross-functional teams to optimize marketing ROI, identify growth opportunities, and enhance brand visibility in the dynamic healthcare sector. This position offers the unique chance to work with cutting-edge medical technology while contributing to life-saving innovations.
Your expertise will directly influence product launches, market penetration strategies, and customer engagement initiatives across Indonesia. We're seeking a strategic thinker who can translate quantitative data into compelling narratives that guide executive decision-making. With competitive compensation and a contract structure offering flexibility, this role is ideal for professionals looking to make significant impact in the intersection of healthcare and digital marketing.
Tanggung Jawab
- Analyze market trends and competitive landscape to identify growth opportunities in Indonesia's healthcare sector
- Develop and maintain comprehensive marketing performance dashboards using SQL and analytics tools
- Design and execute A/B tests for digital campaigns to optimize conversion rates
- Collaborate with product teams to align marketing strategies with regional healthcare initiatives
- Prepare monthly performance reports highlighting key metrics and actionable recommendations
- Manage marketing budgets by tracking spend efficiency and identifying cost-saving opportunities
- Conduct consumer segmentation analysis to personalize marketing communications
Kualifikasi
- Bachelor's degree in Marketing, Statistics, Business Analytics, or related field
- 3+ years of experience in marketing analytics with healthcare/MedTech industry exposure
- Advanced proficiency in SQL, Excel, and data visualization tools (Power BI/Tableau)
- Demonstrated experience with digital marketing analytics platforms (Google Analytics, Adobe Analytics)
- Strong understanding of Indonesian healthcare market dynamics and regulatory landscape
- Proven ability to translate complex data into actionable business strategies
- Fluency in English and Bahasa Indonesia with excellent presentation skills