Deskripsi Pekerjaan
Are you a trend-setting marketing professional with a passion for the fashion industry? Chocochips Boutique is looking for a dynamic and visionary Marketing and Brand Manager to join our team in Cengkareng, Jakarta. In this role, you will be the heartbeat of our brand identity, crafting compelling narratives and implementing high-impact strategies that resonate with our stylish customer base.
We are seeking a creative leader who understands the fast-paced nature of the Indonesian fashion market. You will be responsible for end-to-end brand management, from conceptualizing seasonal campaigns to analyzing performance metrics to drive revenue growth. If you are data-driven, fashion-forward, and ready to elevate a beloved boutique brand to new heights, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to increase brand awareness and market share in the fashion retail sector.
- Lead the end-to-end management of seasonal fashion campaigns across digital and physical touchpoints.
- Oversee social media content strategy, influencer partnerships, and community engagement to build brand loyalty.
- Analyze consumer behavior, market trends, and competitor activity to identify new growth opportunities.
- Collaborate with the design and operations teams to ensure consistent brand messaging and visual identity.
- Manage the marketing budget, optimizing spend across channels to maximize return on investment (ROI).
- Monitor and report on key marketing KPIs, providing actionable insights to senior management.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of experience in marketing management, preferably within the fashion or lifestyle retail industry.
- Deep understanding of the Indonesian digital landscape and social media trends (Instagram, TikTok).
- Strong creative vision with the ability to translate brand goals into visual storytelling.
- Proven track record of driving revenue through successful marketing campaigns.
- Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
- Proficiency in marketing analytics tools and performance tracking platforms.
- Strong interpersonal skills with the ability to lead and motivate cross-functional teams.