Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for driving brand growth and customer engagement? We are seeking a results-oriented Marketing Assistant Manager to join our team in Kaki Bukit. In this pivotal role, you will be instrumental in bridging the gap between strategic brand vision and on-ground execution.
The successful candidate will take ownership of local marketing initiatives, designing campaigns that resonate with our target audience while directly influencing sales performance. We are looking for someone who excels in a fast-paced retail environment, has an eye for consumer trends, and possesses the leadership skills to manage activations effectively. If you are a creative strategist with a knack for turning marketing concepts into measurable retail success, we invite you to apply.
Tanggung Jawab
- Develop and execute multi-channel marketing campaigns to increase brand visibility and store traffic.
- Manage end-to-end on-ground retail activations, ensuring flawless execution and brand consistency.
- Analyze sales performance data and customer engagement metrics to optimize ongoing marketing strategies.
- Collaborate with cross-functional teams, including sales and operations, to align marketing efforts with business objectives.
- Monitor competitor activities and market trends in the consumer products sector to maintain a competitive edge.
- Manage local advertising budgets and track ROI on all marketing expenditures.
- Oversee point-of-sale (POS) materials and promotional displays to ensure high-impact retail presence.
Kualifikasi
- Diploma or Degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in marketing, preferably within the retail or consumer goods industry.
- Proven track record in executing successful brand activations and promotional campaigns.
- Strong analytical skills with proficiency in Microsoft Office and marketing analytics tools.
- Excellent communication and interpersonal skills to collaborate with diverse teams.
- Ability to work independently in a fast-paced environment and meet tight project deadlines.
- Creative thinker with a strong understanding of consumer behavior and engagement strategies.