Deskripsi Pekerjaan
Join Bandung Cheesecuit as our Marketing & Branding Manager and lead the charge in shaping our brand identity and driving market growth. We're seeking a strategic innovator to develop and execute comprehensive marketing strategies that elevate our brand presence, engage target audiences, and foster long-term customer loyalty. In this pivotal role, you'll oversee end-to-end campaign management, from conceptualization to execution, while analyzing market trends to capitalize on emerging opportunities. Your expertise will directly impact our brand's evolution in Indonesia's competitive food industry, ensuring we remain top-of-mind among cheese enthusiasts and new customers alike.
Tanggung Jawab
- Develop and implement integrated marketing strategies aligned with business objectives and brand guidelines
- Lead creative campaigns across digital, social, and traditional channels to boost brand awareness
- Conduct market research to identify customer insights and competitive landscape
- Manage brand positioning, messaging, and visual identity consistency
- Analyze campaign performance metrics and optimize ROI through data-driven decisions
- Collaborate with cross-functional teams (product, sales, design) for cohesive execution
- Oversee marketing budget allocation and resource planning
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years in marketing management with proven brand-building experience
- Expertise in digital marketing channels (SEO, SEM, social media, email)
- Strong analytical skills with proficiency in marketing analytics tools
- Excellent project management abilities with demonstrated campaign success
- Deep understanding of Indonesian consumer market and local trends
- Exceptional communication skills in both Bahasa Indonesia and English