Deskripsi Pekerjaan
Are you a visionary leader with a passion for the beauty industry? Our company is looking for a dynamic Marketing & Business Development Manager to join our growing skincare brand. This role is perfect for a creative strategist who thrives on scaling brands, identifying market trends, and driving exponential growth in the competitive Indonesian beauty landscape.
In this position, you will be responsible for bridge-building between innovative product development and aggressive market expansion. You will lead campaigns that resonate with modern consumers, optimize sales channels, and cultivate long-term partnerships. We offer a competitive compensation package and a unique opportunity to shape the future of our brand.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to increase brand awareness and market share in the skincare sector.
- Identify and pursue new business opportunities, including retail distribution channels and strategic partnerships.
- Monitor market trends, competitor activities, and consumer behavior to pivot strategies accordingly.
- Manage end-to-end campaign lifecycles, from conceptualization to execution and performance analysis.
- Collaborate with product teams to ensure marketing collateral aligns with brand identity and product benefits.
- Track and report on KPIs, providing data-driven insights to optimize ROI on marketing spend.
- Lead and mentor a small team to ensure high performance and creative alignment.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in Marketing or Business Development, specifically within the skincare or beauty industry.
- Proven track record of managing successful product launches and market growth strategies.
- Strong understanding of digital marketing ecosystems (Social Media, Influencer Marketing, Marketplace/E-commerce).
- Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels.
- Analytical mindset with proficiency in marketing analytics tools and reporting.
- Ability to work independently and thrive in a fast-paced, results-oriented environment.