Deskripsi Pekerjaan
Are you a creative visionary with a passion for hospitality? Novotel Makassar is seeking a dynamic and strategic Marketing Communication Manager to lead our brand presence in the heart of South Sulawesi. In this pivotal role, you will be the voice of our property, crafting compelling narratives that resonate with both local guests and international travelers.
As the Marketing Communication Manager, you will oversee end-to-end marketing campaigns, digital presence, and public relations initiatives. You will work closely with the regional team to uphold the Novotel brand standards while infusing local market insights to drive revenue and guest engagement. If you are a storyteller at heart and a strategist by trade, we want to hear from you.
Tanggung Jawab
- Develop and execute integrated marketing communication strategies to enhance brand visibility.
- Manage all social media channels, website content, and digital advertising campaigns.
- Coordinate public relations activities, including press releases, media events, and influencer partnerships.
- Monitor market trends and competitor activities to identify new opportunities for growth.
- Create high-quality promotional materials, including brochures, newsletters, and digital assets.
- Manage the marketing budget and track ROI on all promotional initiatives.
- Facilitate internal communication and ensure brand consistency across all hotel departments.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 3-5 years of experience in marketing communication, preferably in the hospitality or tourism industry.
- Strong command of both Indonesian and English, with exceptional copywriting skills.
- Deep understanding of digital marketing tools, social media management, and SEO/SEM principles.
- Proven ability to manage media relations and event coordination.
- Strategic thinker with a creative approach to brand storytelling.
- Ability to thrive in a fast-paced environment and handle multiple projects simultaneously.