Deskripsi Pekerjaan
Are you a creative visionary with a passion for hospitality? Accor is seeking a strategic and dynamic Marketing & Communication Manager to join the team at the prestigious Novotel Makassar Grand Shayla. As a global leader in hospitality, we pride ourselves on delivering exceptional experiences, and this role is pivotal in driving our brand presence and guest engagement in the heart of Sulawesi.
In this role, you will lead the development and execution of integrated marketing campaigns, managing everything from digital presence and social media strategy to public relations and internal communications. You will work closely with the hotel operations team to showcase our world-class amenities and ensure that Novotel Makassar Grand Shayla remains the preferred choice for both business and leisure travelers. If you are a storyteller at heart with a data-driven mindset, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive marketing and communication strategies aligned with Accor brand standards.
- Oversee all social media channels, content creation, and digital advertising campaigns to boost brand visibility.
- Manage hotel public relations, including media outreach, press releases, and local community events.
- Coordinate with revenue management to promote packages and seasonal offers that drive occupancy.
- Monitor market trends, competitor activity, and guest feedback to optimize marketing performance.
- Manage the marketing budget and track ROI on all promotional investments.
- Collaborate with cross-functional hotel teams to ensure consistent brand messaging across all guest touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 3-5 years of experience in marketing or communications, preferably within the hospitality or luxury hotel sector.
- Proven ability to manage multi-channel digital marketing campaigns.
- Strong command of English and Indonesian (both written and verbal).
- Excellent organizational, leadership, and project management skills.
- Proficiency in Adobe Creative Suite or basic graphic design tools is a plus.
- Deep understanding of the local Makassar market and hospitality trends.