Deskripsi Pekerjaan
Are you a creative strategist with a passion for driving foot traffic and elevating brand presence? Nagoya Hill, the premier shopping destination in Batam, is seeking a dynamic Marketing Communication (Marcomm) Specialist to lead our promotional initiatives and community engagement efforts.
In this role, you will be the heartbeat of our mall's public image. You will conceptualize and execute integrated marketing campaigns that blend offline experiential events with high-impact digital content. Your goal is simple but ambitious: to keep Nagoya Hill at the forefront of the consumer's mind and ensure our mall remains the top choice for shoppers in Batam.
We are looking for a storyteller who understands the balance between traditional mall marketing and modern digital trends. If you are organized, analytical, and ready to make a significant impact on one of the busiest retail hubs in the region, we invite you to join our team.
Tanggung Jawab
- Develop and execute creative annual marketing calendars to boost mall foot traffic.
- Manage end-to-end event planning, from conceptualization and budget management to on-site execution.
- Oversee the mall's digital presence, including content creation for social media and performance tracking.
- Build and maintain strong relationships with tenants to facilitate joint promotional activities.
- Coordinate with vendors, agencies, and internal teams to ensure all promotional materials are on-brand.
- Analyze consumer behavior and market trends to adjust communication strategies accordingly.
- Manage community engagement through PR initiatives and corporate social responsibility (CSR) programs.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2 years of proven experience in Marcomm, preferably in a retail, mall, or hospitality environment.
- Strong command of Indonesian and English, both written and verbal.
- Proficiency in social media management tools and digital content creation (Canva/CapCut/Adobe Creative Suite is a plus).
- Excellent project management skills with the ability to handle multiple events simultaneously.
- Deep understanding of the local market in Batam and consumer shopping habits.
- Ability to work flexible hours, including weekends or holidays, when required by event schedules.