Deskripsi Pekerjaan
Join PT. Mandala Utama Karya's creative team as a Marketing Communication Specialist and help shape the future of a rapidly growing culinary brand. This role offers a unique opportunity to develop innovative marketing strategies that resonate with our expanding customer base. You'll collaborate with cross-functional teams to craft compelling brand narratives, manage digital campaigns, and drive customer engagement across multiple channels. If you're passionate about food marketing and possess creative flair, this position provides the perfect platform to make a tangible impact on brand development in Indonesia's vibrant culinary scene.
Tanggung Jawab
- Develop and implement integrated marketing communication strategies aligned with brand objectives
- Create engaging content for digital platforms including social media, email campaigns, and website
- Manage brand identity guidelines and ensure consistent messaging across all touchpoints
- Analyze market trends and competitor activities to identify opportunities for brand differentiation
- Coordinate with creative teams to produce high-quality marketing materials
- Monitor campaign performance metrics and optimize strategies based on data insights
- Build relationships with media partners and influencers to expand brand reach
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years experience in marketing communication or brand management
- Proven track record in developing successful marketing campaigns
- Strong written and verbal communication skills in Indonesian and English
- Proficiency in digital marketing tools and analytics platforms
- Creative thinking with ability to translate concepts into compelling content
- Experience in food/beverage industry is highly advantageous